It took two weeks.

Over 50 people changed their daily habit.

This included billion dollar Indian companies, MNC banks, chaiwallas and street vendors.

Some were pro-active, others needed a nudge. But the support was unanimous.

It needed an Ugly Indian to take the first step. Others responded.

This corner has remained clean for the past 4 months. It is a major victory, as many had tried before without success.

The garbage collector is the happiest man. His work is so much easier now!

Everyone is happy with the results, and so it sustains. Maybe there is a lesson here?